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Every start-up story worth telling has a chapter about things going wrong before they went right. Behind the polished pitch decks and glossy launch events lies a much messier truth: most ventures stumble, wobble, and occasionally collapse before finding their footing.
This shift has been particularly valuable for organisations juggling complex organisational structure demands, where an advisory board, executive leadership, and on-the-ground staff all need access to the same up-to-date records.